


The “groundbreaking” new show gathers some of the world’s top PR and comms experts together to tackle listeners’ real-world comms challenges.
In every show, the panel listens to the questions and then develops an action plan for the listener to try today.
It’s packed with practical PR and comms ideas for any business or organisation, delivered by people who are using this with clients in the real world today.
We’ve had questions about personal reputation crisis, the launch of new businesses struggling to gain attention, charities that the press are ignoring, and more. Every question is presented anonymously on purpose.
If you like what a particular panellist says reach out to them. Each guest has agreed that you can contact them.
If you are just dipping your toe or want to learn some of the basics of PR-led marketing, then try our new course, too.
Load up the show in your podcast app today to embrace the new era of PR-led marketing.


Hosted by journalist, broadcaster and creator of The Public Relations Podcast – Richard Midson
The next panel
All the guests are happy for you to reach out to them. Click their links below.
Forget what you’ve heard about PR…
It’s changed
Every day, you and I are bombarded with thousands of marketing messages and…. it will only get worse.
With the advent of AI, anyone will be able to generate increasingly intrusive marketing in seconds.
The public is already fed up with this; over the next few years, they’ll absorb less and less of it.
So, how will you get noticed, especially if you can’t afford to pay your way to the top?
By winning people’s hearts and minds with a PR-led approach to marketing.
PR today is no longer how we used to think about PR. It’s not just about sending press releases or pestering journalists.
PR today is a whole approach to marketing centred on building “real relationships with the public” in such a way as to motivate people to action and to become your greatest marketers and advocates themselves. It uses any marketing or comms technique including paid and earned media, stunts, partnerships, traditional press, digital PR, guerilla marketing and more.
Not convinced it’s the future? Listen to the show or, better, share your scenario (anonymously) and see what the panel suggests you could try to stand out from the noise.
If you want to dip your toe further but are not ready for a full agency project yet, join our course.



Some of our panellists so far

Content Strategist, former national newspaper website editor
Reach out

Tute Consult – Integrated marketing
Reach out

Red Fan Communication – B2B Integrated Comms
Reach out

CounterPoint Strategies – B2B campaigning PR
Reach out (website)

Intelliquo – Integrated communications
Reach out (website)

TwoTone Consulting – Specialist Marketing PR agency
Reach out (website)
The best pannelists
• Comms Question Time invites on panelists who do things differently and who genuinely want to help people embrace the new era of PR-led marketing. We don’t pick the best known; we pick the people with the most interesting ideas.
• They could be from independent agencies, consultancies, social media experts, journalists, etc. They are all professionals at weaving stories into people’s lives.
• All the panellists are happy for you to make contact with them. Click on any of the links on this site to do that. They are waiting to hear from you.
Could you be a panelist? Click below…
More on: How to ask a question?

1: Why?
The future of marketing is relationships, whether you are selling something B2B, B2C, a charity, campaign or any organisation.
PR-led marketing embraces the need for a “relationship”, helping you motivate and get the people you are trying to reach to take action.

2: How the show helps
We gather comms experts from around the world and ask what they would do in your situation. Then, we ask them to come up with a plan during the course of the show for you to try.
There is only so much time in a show so if you want to reach out to them afterwards, they’ve all agreed to connect. And, of course, if you need their professional help, they’ll be there for you, too.

3: Ask the question
All the questions on CQT are asked anonymously on purpose unless you specifically state otherwise.
We want you to feel comfortable asking a question and getting advice that could transform what you do.
We achieve anonymity by checking the exact question with you first to ensure it couldn’t identify you. You get the sign-off.
To ask a question, make contact via the form above or you can always make casual contact via Richard on his LinkedIn here.

Just in case:
You might be on this site because you are facing a delicate situation that can not be discussed, even the general principles.
In which case, reach out to Richard confidentually and he will try to hook you up with an agency who can help.
Richard speaks to a lot of people all the time and will be happy to point you to someone whether this is a promotional issue or serious crisis comms, and whether this is a small business or c-suite run global corporation.
Make an initial approach on LinkedIn here.








